Learn the key takeaways from Ryan Deiss’ keynote speech at Affiliate Summit West. “Affilite Marketing Is Getting More Difficult & The 3 Required Solutions”
According to Ryan Deiss in his keynote speech, there are three main reasons why affiliate marketing is getting more difficult.
First, there is more competition than ever before. Second, the cost for traffic is continuing to increase. Third, sales funnels are not working as well as they used to… Conversion rates are down.
He started by documenting through his business and their data how clear this picture is. Long running funnels that had been converting very well for years are stopping to work.
Ad costs are going up drastically because Facebook is experiencing a shortage of inventory and has been since late 2017.
In his business he has implemented three specific strategies to overcome this increasing challenge in the world of affiliate marketing.
Now, I go into great depth into each of these in the video above… But I will cover them here for a recap
Strategy number one: identify high value segments! using a binary question in the opt in field he was able to separate out his most valuable clients from everyone else and in the first month of figuring this out it generated over $110,000 in additional revenue.
Strategy number two: Answer specific questions! this will not only give you great content for the search engines but it can create highly engaged content for you on social media.
Strategy number three: talk to your prospects! Ryan sees chat bots as the future but he is very clear in saying that a chat bot is designed to filter people not to close people!
if you have not seen my other updates from affiliate Summit West, I covered Neil Patel’s keynote here in this video: https://www.youtube.com/watch?v=oJRoaqc8Iow
I also covered the entire influence marketing conference track in this video here: https://www.youtube.com/watch?v=1yDnWAchbB0
Leveraging chat bots to handle the initial inquiries while having that chat passed off to a human when it reaches a certain phase in the actual conversation with the big key to getting chat bots to work correct for you